“We aim to internationalize
the show, and move it to a
global platform.”
– Charlotte Gallogly, president,
World Trade Center Miami
“Montgomery has 23 shows. They are in a lot of different countries such as Poland, China, and we’re hoping that the partnership will also bring exhibitors from Europe.” The World Trade Center Miami’s membership exceeds two million and it is part of a network of 285 sister World Trade Centers in 84 countries.
World Trade Center (WTC)- Miami, the show’s principle organizer for nine years has joined with Montgomery International, which offers more than a century of exhibition experience. Coupled with the IFE name –touted and recognized as a global food and beverage exhibition brand, the partnership formed the Americas Trade and Exhibition Company (ATEC, LLC)to present IFE Americas - 9th Americas Food and Beverage Show.
Jelena Meisel, show director, IFE Americas, says “Our new partner has experience operating different food shows around the world. They are real experts in running trade shows. We’re going to have attendees and exhibitors from Europe and Asia including Italy, Poland, Africa, Thailand, Australia, South Korea, Turkey, and Malaysia. There will be representation from the Western Hemisphere countries, and NASDA (the National Association of State Departments of Agriculture) will have a U.S. pavilion.”
U.S.A. Pavilion
NASDAand the U.S. Department of Agriculture’s
(USDA) Foreign Agricultural Service (FAS) are sponsors
of the event, working specifically to enhance international
attendance promotion and
to produce the U.S. pavil-
ion. As an agency FAS
is responsible for gathering
market information from
around the world on agri-
cultural and consumer food
products, and for assisting
U.S. companies seeking to promote and export their food and agricultural products.
De Witt Ashby, director, trade shows, NASDA, comments, “The Montgomery alliance gives WTC Miami and NASDA a partner who is a leading player in the universe of trade show organizers.” According to Ashby, “The new partnership is really a seal of approval for the show’s hemispheric concept”.
This year’s NASDA pavilion will be slightly larger and will feature more exhibitors interested in expanding their reach into Caribbean and Latin
American markets.
Omar González, Acting Director,
Caribbean Basin Agricultural Trade
Office (CBATO), Foreign Agricultural
References:
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